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NEWS Mid-year results in for clients: AttorneysForInvestors. com sees 460% increase in reach, Brake Specialists up 650% Welcome to new clients: Synopsys, CSC, Nuventix, Central Family Practice, Sport Clips Major clients Overland Storage and Clifford Law renew for third year of service Two new sites launched for Austin Institute of Real Estate, third in development New sites designed for Breedlove Associates, Eye Physicians of Austin Created new B2C site with ecommerce for Physician-Nutrition.com: best multivitamins. Article on search engine optimization from RefreshWeb on PRWeb New RefreshWeblog is published--news on SEO RefreshWeb gets site optimization and pay per click contracts for Intelletrade SEO contract for Austin photographer G. Russ Images, Inc. RefreshWeb cracks Web for Austin chiropractor, charges up Austin electrician Lyons Electric Search engine marketing for JSC Consultants, Houston Marketing Consultants
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Virtual MVPs: Austin's Go-To Marketing ConsultantsOur Virtual Marketing VPs are independent contractors who have extensive experience with building companies, launching products and services, creating alliances and closing key customers. In marketing and selling hardware, software, silicon, consumer goods, entertainment, or new media—there's no substitute for having experienced, senior-level people on your team. When you're paying just for their expertise on a part-time basis, why not bring in the best? vMVP Talent Directory, as of 9/2003: John Rasco Christine Bech Mona McMurray Chris Sherman Jerry Amundson Shawn Freeman Stan Victor Cheryl Seeman Besides being the marketing director at Ross Technology (a Fujitsu company competing with Sun Microsystems) during its growth from $13MM to over $100MM in two years, and managing their $55MM IPO, John has been a principal in a graphic design firm, president of an advertising agency, and senior vice president of the Southwest’s largest business-to-business agency, Fellers&Co., responsible for Science and Technology. Since 1978, he has been active in the Austin advertising and marketing communities, and he has specialized in technology-based companies since 1987. Client companies include Dell Computer Corporation, Tivoli, Intelliquest, 3M, IBM, Motorola, Ross Technology, Synopsys, PointOne, Silicon Group, Alchemy Semiconductor, Syntro, FireBowl Cafes, IronRhino, S.S. White Burs, Interactive Silicon and VCON. For four years, he has served on the board of BiG Austin, an entrepreneurial training and lending program for low to moderate-income people. His professional focus is on the design and management of strategic marketing programs to accomplish sales objectives in a cost-effective, high-quality manner. He works to deliver fully-integrated marketing communications, which quickly build brand awareness, establish customer relationships, develop preference and earn referrals. A true team player, his extensive management experience, strong work ethic and established mentoring and communications skills make marketing a core competency for his client companies, building a sustainable competitive advantage. His vision for Brand X Austin is to multiply the number of successful early-stage companies by proactively applying the collective talent and experience of the Austin creative and marketing communities. Link to résumé Christine Bech As an Austin-based consultant, Christine has assisted small companies with product launch, direct mail campaigns, trade show presence, press activities, advertising coordination and development of product/program related materials. Starting in 1990 as a software support analyst for a national publisher, she has a well-rounded background in software testing, QA, technical support, training, international sales, product marketing and marketing communications for the graphics, multimedia and Internet industries and their related technologies. This includes strategic planning, corporate communications, advertising, database design for lead management and fulfillment, marketing collateral design, trade show management, business planning and investor presentations. Her client side experience (Altsys, Macromedia, Visual Numerics, MoneyStar,
Good2CU.com, NewsStand.com) has demonstrated her successful management of multiple projects through multiple vendors and numerous strategic partners. She is proficient in the creation and management of partner programs, and has effectively driven successful marketing programs on a start-up budget. She has also been an active participant in planning and implementation of the transition strategy during an acquisition. From hands-on experience in successful start-ups to market-dominating program maintenance, Christine brings client companies of
Brand X Austin a wealth of insight and skill. Before forming her own marketing consulting business, Mona served as Vice President/Account Services Director at SicolaMartin, Partner in MWW Marketing, Vice President/Account Supervisor at GSD&M, all in Austin and Senior Account Manager at Weekley & Penny, Houston. With over 20 years of brand building experience in consumer-oriented products and services, Mona has assisted companies in defining their unique point of difference, selecting the proper marketing channels and creating messaging that builds the brand’s image along with moving the brand in the marketplace. Known as a team leader, Mona brings extensive agency management experience to Brand X Austin. Still a consultant at GSD&M, she was chairperson of the Senior Financial Team and Agency Operating Procedures committees, and wrote the training manuals for Account Service Financial Management, Legendary Customer Satisfaction and Mentoring. Mona served as a board member for the Austin Advertising Federation for eight years. Her account experience includes such national companies as SBC Communications, Lennox, Wal-Mart, The Wall Street Journal, Supportkids.com and numerous other regional and local accounts. Jerry Amundson Jerry Amundson has worked in the technology business for over 18 years, with broad senior management experience. As President and sole shareholder of Amundson & Associates, Inc., (Austin, Texas), Jerry built and managed a $3M business, employing 45 people. The company focused on public relations, technical writing, market research, training, and marketing communications, and was sold in 1997. Currently, Jerry manages Amundson Consulting, Inc., providing marketing communications and business development services to technology firms. Jerry holds a Bachelor’s degree in Sociology with a minor in Business from the University of Minnesota, and a Master’s degree in Educational Psychology from Minnesota State University, Mankato. Stan
Victor A
proven public relations and positioning champion, Stan Victor creates integrated
marketing strategies that increase image, revenue and shareholder value.
Starting with research-based inputs, Stan distills company plans into meaningful
messages. He then crafts and implements total marketing programs to ensure
message replay by reporters, industry and financial analysts, leading to strong
customer awareness and preference. Tactics include media relations, Internet
marketing, direct mail, advertising, event marketing, and more. Most
recently, as vice president of corporate communications, Stan successfully
repositioned Cirrus Logic as the digital entertainment electronics leader. Prior
to that, he rebranded Texas Instruments as the global leader in hot emerging
markets such as digital cellular. During his 12 years at TI, he developed and
executed global programs that led to increased market share and brand
leadership. As founder of Victor Communications, his clients included Analog
Devices, Lucent Technologies, and start-up companies GlobiTech (semiconductor
epitaxy foundry), TAOS (optical semiconductors), and Internet startups eWish.com
and ImOutdoors.com. His
20-plus years of public relations and marketing accomplishments include Fortune
magazine cover stories, major product announcements, company/service brand
names, and managing crisis communications events such as layoffs, plant
closings, death of a CEO, and a 60 Minutes
news investigation. His writing expertise includes CEO speeches, annual reports,
financial analyst conference call scripts, news releases, and more. Stan holds a
B.A. degree in English from the College of William and Mary in Virginia, with
ongoing education in communications, branding and marketing. From
start-ups to Fortune 50, from Internet to semiconductors, Stan develops
communications strategies that win in the marketplace. Cheryl Seeman Cheryl started the Sales & Marketing Department for one of the very first technology start-up companies in Austin, BPI Systems. Over the past 18 years she has worked for or with numerous technology companies in various senior-level marketing and marketing communications positions. In the mid 90s Cheryl spent five years at Novell where she was the Professional Developers' Program Manager, managing a group responsible for the recruitment, relationship development and support of 16,000 developers worldwide. While on the "agency side" with Bozell Kamstra and again recently with r.j. kolar, her clients included: Canon Semiconductor, Fujitsu Network Communications, Pervasive, works.com, and 3M. As Account Manager she directed the development and implementation of award-winning integrated marketing communications programs for her clients that included interactive, direct marketing, research, advertising, public relations, events, newsletters and collateral components.
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