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NEWS Mid-year results in for clients: AttorneysForInvestors. com sees 460% increase in reach, Brake Specialists up 650% Welcome to new clients: Synopsys, CSC, Nuventix, Central Family Practice, Sport Clips Major clients Overland Storage and Clifford Law renew for third year of service Two new sites launched for Austin Institute of Real Estate, third in development New sites designed for Breedlove Associates, Eye Physicians of Austin Created new B2C site with ecommerce for Physician-Nutrition.com: best multivitamins. Article on search engine optimization from RefreshWeb on PRWeb New RefreshWeblog is published--news on SEO RefreshWeb gets site optimization and pay per click contracts for Intelletrade SEO contract for Austin photographer G. Russ Images, Inc. RefreshWeb cracks Web for Austin chiropractor, charges up Austin electrician Lyons Electric Search engine marketing for JSC Consultants, Houston Marketing Consultants
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Brand
X Austin Launches RefreshWeb
Helping clients get peak
performance from their Web sites is the mission of this AUSTIN, Texas – Brand X Austin, a sales and marketing services
network, has launched a new Internet marketing division, RefreshWeb. Bringing
together specialists in marketing, search engine methodology, e-commerce, site
architecture, content development and design, RefreshWeb focuses on “Website
performance tuning,” delivering measurable improvement from existing sites. “For many companies, the Web
has over-promised and under-delivered,” according to John Rasco, the founder
of Brand X Austin, LLC. “But most companies have yet to effectively market
their sites. The way search engines evaluate sites has changed completely over
the past two years, and is continuing to change. Optimizing web sites to be more
visible in search engines and promoting the site to active prospects are ways to
quickly gain a competitive advantage.” According to the industry e-zine Search
Engine Watch, there are over 625 million searches done daily; half of those are
seeking solutions to business problems. (Feb. 2003) The
RefreshWeb service is already delivering results for Austin companies. “We are
a start-up, entering an established market with new technology,” said Calvin
Axtell, president of IronRhino, Inc. “We couldn’t outspend the competition,
but we figured out how to get equal attention. We used PR and Internet marketing
instead of spending money on ads.” Launching their new site in February, Brand
X Austin’s team used search-term psychology in developing the pages, promoted
key pages via search engine submission and pay-for-inclusion, then created a
pay-per-click campaign to drive traffic to the site. To date, the Web site has
attracted over 2500 unique visitors, and the pay-per-click advertising campaign
has delivered half of this amount. “Getting
your solution in front of prospects at the moment of consideration eliminates
the cost of advertising for awareness,” according to Rasco. “Strategic
search term utilization and small ads on the search engines have created a
steady stream of prospects for less than 10% of an advertising campaign.”
Rasco went on to note that optimizing sites for maximum search engine visibility
is an on-going process: “Internet marketing is very involving, like guerilla
warfare. You watch and wait, making incremental changes. The beauty of the Web
is that your results are immediate and measurable.” RefreshWeb’s
service starts with a $2500 site audit, measuring existing levels of
performance, doing a competitive assessment, and laying out a plan for
improvement. Recommendations can be carried out by the client, or contracted to
RefreshWeb’s specialists. Detailed information is at www.refreshweb.com. Team
members include Tom Parish, search engine optimization specialist, Tim Jones,
search engine architect and programmer, Tom Bartling, e-commerce programmer and
webmaster, Brian Prioleau, content
consultant, Kern & Co. Design for Web and interactive design, and other
researchers, writers, editors, programmers and designers from the Brand X Austin
network, as needed. About Brand X Austin, LLC
Brand
X Austin is a Texas-based marketing and sales SWAT team, started in 2001. Using
a unique model for integrating marketing resources into companies, Brand X
Austin places expert marketers who are supported by an established network of
service providers and vendors, providing best-in-market experience, talent and
services in a proven implementation process. “It’s about your brand, times
the resources of the quick, hip, clever and creative Austin community.”
Clients include Synopsys, Alchemy Semiconductor, Prentiss Properties, Syntro
LLC, FireBowl Cafes, IronRhino and SS White Burs, Inc.
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